THE FLORANCE caters to thoughtful shoppers who appreciate unique designs and top quality pieces you just can’t find anywhere else. We are constantly curating fresh new collections and looking for the next big thing our customers will love. Founded in Deesa in 2022, we are proud to be your Online Clothing Shop that you can rely on for our expert service and care.

THE FLORANCE is here to serve you and make sure you find the Perfect Look for every occasion. Our passion for fashion is the reason why we are here. We absolutely love what we do, and our goal is to help our customers by providing them with unique outfit and accessories that make them stand-out from the crowd.

At  FLORANCE, we believe everybody should feel great to show themselves. Therefore, our aim is to support people in expressing their personality freely through fashion. Our passionate Fashion team empowers our customers to use fashion as expression by inspiring them with a diverse range of brands and styles. They are responsible for bringing our vision to life with focus is on the customer and therefore on countless different personalities, which are expressed through fashion with the help of FLORANCE. As online fashion platform, we follow our own path in the world of fashion pioneering in the field of fashion e-discovery. Do you want to follow it with us? Take the chance and become a part of our Fashion team!

Our Mission is to make a difference through our branding by staying ahead of the fashion trends, defining style and giving customers what they want.

We convince customers – because of our diversity. Our passionate Buying team is responsible for the various range of products. They take care about the purchase of all third-party brands and the further expansion of our brand portfolio. The team is always on a global look-out for the latest fashion and lifestyle trends. They know the best sellers for the upcoming seasons and negotiate the best deals with our suppliers, while always keeping an eye on the budget and pricing.

Our Vision is to change the way our society connects with the fashion industry by providing our customers with products that are ethically and responsibly sourced.

For the variety in our online shop’s assortment, it is important to ensure the availability and an attractive presentation of the products. Here our Procurement team is leading FLORANCE to success: It consists of different sub-teams, which are responsible for the optimal planning, availability, and presentation of the products and assortments in our online shops. Through various reports, analyses, and forecasts, the teams ensure ideal planning and management of our assortments. Moreover, they are responsible for the partner management by owning the whole process of acquiring, contracting and onboarding new partners and brands.